D/F/12. The analysis of BT (British Telecom or British Group)

British Group, formerly known as British Telecom, is one of the leading providers of telecommunications in the UK. With its primary focus in the UK, the company has operations worldwide through partnerships and joint ventures. British Telecom is working in a changing and competitive environment. The nature of the environment requires innovation because of a short product life cycle. Its principal activities include local, long distance and international telecommunications, Internet services, broadband network solutions, and providing web hosting and other IT solutions. The present paper focuses on the issue of the profitability evaluation of each telephone subscriber. Identifying adequate management accounting techniques it employs.