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Other Papers on :Tourism Management

C/T/59. Destination Marketing Management: case study of Roswell

(2007, 5000 words)

The paper looks at the town of Roswell famous for its mysterious stories of UFO (Unidentified Flying Objects), examining the marketing initiatives that can help Roswell to increase numbers of visitors throughout the year. Analysis conducted in the paper reveals that Roswell Visitors Bureau can employ effective communication tools in order to increase numbers of tourists and brand recognition, and develop each tool in order to achieve the desired goal.
 
   
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