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Other Papers on :Urban development & marketing

C/T/57. Why do city marketing strategies, that set out to differentiate cities, end up marketing all cities the same? Why do iconic historic cities such as Venice and Cambridge struggle to cope with the pressure that tourism puts on their resources? What can they do about it?

(2007, 1200 words)

The report consists of two questions. The first question is: why do city marketing strategies, that set out to differentiate cities, end up marketing all cities the same? The second question is why do iconic historic cities, such as Venice and Cambridge struggle to cope with the pressure that tourism puts on their resources?
 
   
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