C/T/36. Dissertation. Dynamics between Payment Cards and Tourism

The project is aimed at analyzing the effectiveness of financial institutions at promoting the use of payment cards in preference to cash in overseas transactions. The project has been divided into sub-sections that include abstract, introduction, detailed methodology, literature review, findings and conclusion. The research uses both primary and secondary data to present the findings. The primary data has been collected through semi structured interviews with the relevant managers of financial institutions. The literature review provides critical analysis of the literature that has been written in the domain of the project, the section has been kept concise. The findings have been reported with the help of the extended marketing mix framework. The report concludes by recommending improvements in the key success factors of the use of cards over cash as a payment method while abroad.