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Other Papers on :Travel & Tourism Policy and Practice

C/T/16. Cultural Environment of Tourism Industry. Customers' and Employees' perceptions and impacts on tourism decision-making processes. Strategic use of marketing for effective management control

(2005, 3100 words)

This essay presents an insight into the cultural aspect of tourism and hospitality industries. Much emphasis is given to the tourism value chain and decision making process of tourism and hospitality businesses with a great impact of consumers' and employees' perceptions. The author analyses the importance of strategic marketing and tourism segmentation.



 
   
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