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Other Papers on :Social policy, health issues and social work

C/S/32. Smoking Cessation: Marketing Research

(2006, 4500 words)

The report is aimed at analyzing and understanding attitude and behavior of individuals towards smoking cessation. The research has been conducted in the Scotland through both primary and secondary data. The primary data is a mix of quantitative data, gained through questionnaire and qualitative data, gained through semi-structured interviews and focus groups. The report has context overview, methodology, quantitative analysis, qualitative analysis, recommendations and reflection on the research.
 
   
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