C/PS/43. Usage of health and exercise psychology to encourage participation in sports

The paper examines the issues of health and exercise psychology including the health belief model, the theory of reasoned action, the theory of planned behaviour and other approaches to exercise behaviour and exercise motivation. The links between exercise and self-esteem, and exercise and physical and mental well-being, for a variety of populations, according to gender, culture and ethnicity, age and social status, are outlined; the ways of encouraging participation in sports are discussed in terms of social marketing and community strategies including current interventions, such as Kids Excel and Sportslinx.