C/OM/86. Theory of supply chain management and case study of SCM in Bruynzeel Keuchens
(2008, 3000 words)
The paper examines the issues of supply chain management (SCM) in Bruynzeel Keuchens (BK) planning to extend their operations to construction and retail market segments. Characteristics of these segments are outlined; the reorganisation of BK manufacturing process is described; the prerequisites of trust-based relationships between buyers and suppliers are discussed with regard to BK relations with their supply chain partners.
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