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Other Papers on :McDonalds

Other Papers on :Burger King

Other Papers on :Service Operations Management

C/OM/74. Comparing the operations of McDonald's and Burger King

(2008, 1300 words)

The paper presents comparative analysis of McDonald's and Burger King service concepts reviewing academic literature on the relationship between service delivery and customer preferences. Recommendations are suggested to improve the companies' services.
 
   
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