C/OM/58. Case Study: General Electronic Medical System
(2007, 3500 words)
The main aim of this report is to undertake a strategic evaluation of the impact of globalization on the operations of General medical Systems (GEMS), the worlds leading diagnostic imaging equipment and a part of General Electronics conglomerate. The document addresses three main questions related to the globalization strategy i.e. logic behind Global product Company (GPC); economics of setting up "Centre of Excellence"; and future strategic management in China.
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