C/OM/35. Bluetooth technology and the creation of strategic flexibility and strategic options
(2006, 2000 words)
This report addresses how Bluetooth technology can make firms more strategically flexible, presenting them with a greater number of strategic options in the process. In so doing, it highlights the affect that Bluetooth technology can have on competitive advantage in economies that are increasingly networked and knowledge-based. It also presents UPS as a case study of a firm that has used Bluetooth technology in its supply chain to improve inventory management and bring it closer to the customer.
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