C/OM/24. Fashion Operations Management: The benefits of quick response strategy

The present paper discusses the importance for garment retailer of developing quick response strategy. The discussion shows that the adoption of this approach introduce various significant benefits for operations such as effective inventory control, increased customer service, greater responsiveness to market needs (especially in case of high fashion products). Quick response approach requires the development of new types of relationships with the agents of the supply chain. Within new approach the relationships shall promote the spirit of trust and induce the agents to timely exchange information in order to minimize the possible time lags between different phases of product transformation.