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Other Papers on :General Operations Management

C/OM/22. Online DVD rental service

(2005, 3300 words)

The paper assesses the implications of the entry of a new online DVD rental service provider into UK market. The discussion reviews the current state of the market in terms of its growth and competitive pressure. Then the paper compares the offer of new service provider against competitors in order to evaluate the competitive strength of new entrant and foresee possible implications for existing industry players. Provided that online DVD rental business is only one of many strategic business units, the paper also assesses the degree of fit of new business venture with existing business units.



 
   
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