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Other Papers on :Body Shop

Other Papers on :General Operations Management

C/OM/10. Body Shop and its manufacturing operations.

(2002, 2500 words)

Introduction The following essay will discuss the operational aspects of The Body Shop International, one of Britains most successful global retailers to date. It was initially started by its founder, Anita Roddick with a tiny shop in Brighton in 1976. The business managed to expand internationally with a good reputation for its products and services in many countries. As the company developed, a distinctive method of operation enveloped which was to provide the basis for its success.



 
   
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