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Other Papers on :Marketing Communications Plans

C/M/831. Marketing Communication Campaign to Encourage over 16 year-old to Stay at School & Enter Sixth Form

(2008, 1100 words)

The paper examines the marketing communication strategies to help sixth form colleges to influence students to stay on and pursue higher education. The analysis focuses on producing successful marketing communication plan to achieve the objectives of the campaign. Details on the target audience, communication goals and communication strategies are provided.
 
   
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