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Other Papers on :Sainsbury's

Other Papers on :Retail Management

C/M/830. Functions and Operation Involved in Present Day Retailing: Case Study of Sainsbury's in Waterloo

(2008, 2600 words)

The paper investigates retailing and marketing management of supermarkets focusing on Sainsbury's in Waterloo. A study is conducted using a personal interview with the supervisor and a focus group interview with the customers of Sainsbury's in Waterloo. Conclusions are made that the product variety and competitive deals need to be improved in order to satisfy the target markets.
 
   
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