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Other Papers on :JJB Sports Plc

Other Papers on :Marketing Plans

C/M/813. Media plan for JJB fitness club

(2008, 3300 words)

The paper presents a media plan for JJB fitness clubs describing their target audience, the benefits of their products and services, the offline and online tools of the media presentation campaign, etc. Significant factors in the development of the media campaign are outlined including the trends in health products demands, social changes within the customers, etc. Media environment is considered from the perspective of consumer behaviour, online exposure, etc. A proposal for a public relations (PR) campaign is presented touching on PR tools and techniques, B2B sponsorship, etc.
 
   
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