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Other Papers on :Toyota

Other Papers on :Marketing Communications

C/M/812. Toyota and its external communication strategy

(2008, 2700 words)

The paper looks at the role of Toyota's communication strategy in helping the brand and, consequently, the sales. The topics examined in the study include the main objectives of Toyota's marketing campaign, their market segmentation, social responsibility, etc. Recommendations are suggested for Toyota to improve their communication strategy.
 
   
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