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Other Papers on :Sony

Other Papers on :Ericsson

Other Papers on :Branding

C/M/791. Brand Equity Analysis: Sony Ericsson

(2008, 3400 words)

The paper analyses the brand equity of Sony Ericsson company. The methods of research include secondary data obtained from a literature review on the theory of brand, and primary data obtained through a semi-structured questionnaire. The situation on the mobile phone market is described using competitor analysis. Strengths and weaknesses of the Sony Ericsson marketing strategy are examined.
 
   
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