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Other Papers on :Marketing Plans

Other Papers on :Strategic Marketing Analysis

C/M/787. Environmental analysis and Marketing Plan for Indian restaurant: investment proposal

(2008, 3100 Words)

The paper examines the environmental and macro economic forces relevant for the evaluation of investment opportunities into an Indian restaurant in London. The models of PESTL, Porter's five forces, SWOT and Ansoff are used in the analysis; a marketing plan for the proposed venture is designed. A power point presentation of the paper is provided in a separate file.
 
   
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