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Other Papers on :Marketing Dissertations

C/M/777. Proposal. Pre-Purchase Attitudes of Car Consumers in Russia

(2008, 780 words)

The paper offers a research proposal into the pre-purchase attitudes of car consumers in Russia, focusing on car dealerships. The aim and purpose of the research are formulated; the research methodology is described as an interpretive, inductive approach based on interviews with customers to uncover the factors influencing pre-purchase attitudes.
 
   
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