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Other Papers on :Marketing Dissertations

C/M/774. Proposal. Market research for Bio-Degradable Clothes

(2008, 2100 words)

The paper presents a research proposal into the potential of bio-degradable clothes in fashion market outlining research objectives, research methodology, types of data used when carried out the study, sampling frame, and research results and data analysis. The samples of focus group and questions are provided. The study indicates that there is potential for bio-degradable clothes, but clothing companies also need to pay attention on pricing, design, quality, and product knowledge beside eco-friendly theme.
 
   
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