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Other Papers on :Service Quality

C/M/728. Proposal. Service quality management in Halifax

(2007, 950 words)

The paper proposes research into the approach of Halifax Bank to managing service quality. Research aims and objectives are established; a brief literature review is presented touching on the purposes and benefits of effective service quality management. Research design and methods are outlined. Dissertation matching this proposal is also available on our website under the name: C/M/726. Dissertation. Service quality management in Halifax.
 
   
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