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Other Papers on :Marketing Dissertations

Other Papers on :Marketing Mix

C/M/723. Proposal. Exploring key marketing mix requirements for an MMO game

(2008, 2400 words)

The paper offers a research proposal into the key success factors of video games known as massively multiplayer online (MMO) games describing the notion of MMO and offering a study of consumer behaviour related to MMO games. Research aims are identified; a brief review of literature on the marketing mix theory is supplied; the plan of the research is outlined.
 
   
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