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Other Papers on :Consumer Behaviour

C/M/683. Green Label Products and Consumer Behaviour

(2007, 1500 words)

The paper analyses the article 'Green Decision: Demographics and Consumer Understanding of Environmental Labels' by D'Souza et al. (2006) reviewing the demographic profile of Australian green consumers in relation to consumers' attitude towards green labels. The research findings indicate that investors should pay attention to green label as it can be a good business opportunity and effective marketing communication tool.
 
   
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