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Other Papers on :Marketing Communications Plans

C/M/667. Marketing communications plan for audio hi-fi products

(2007, 2000 words)

The paper presents a marketing communications plan for a new range of audio hi-fi products conducting SWOT analysis of the sector, the analysis of the marketing situation, marketing and communication objectives, strategy statement, details of targeting and segmentation, tactics and action plans, and a critical path of activities.
 
   
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