C/M/654. Dissertation. Consumer Behaviour in Fashion Retail Industry of Singapore

The dissertation compares consumer behaviour strategies adopted by fashion retailers in emerging economies. The aim of the research is to assess the main external factors influencing the effectiveness of consumer behaviour strategies in developing and emerging economies. A case study is conducted of the Singaporean fashion retail industry focusing on its major retail strategies and critically evaluating their implementation. The methods of study include primary data collected through questionnaires and backed up with secondary data. Conclusions are made about macro and micro indicators affecting consumer behaviour towards fashion retailing in Singapore.