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C/M/650. Proposal. Loyalty Cards: building relationships between Supermarkets and Customers

(2007, 1500 words)

This paper is a project proposal for understanding loyalty cards, particularly, building relationships between supermarkets and customers. The paper discusses the background and rationale of the project, presents the aims and objectives, discusses possible literature review, and presents the research methods and also the project timetable and resources. Dissertation matching this proposal is also available on our website under the name: C/M/649. Dissertation. Loyalty Cards: building relationships between Supermarkets and Customers.
 
   
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