C/M/649. Dissertation. Loyalty Cards: building relationships between Supermarkets and Customers

This dissertation seeks to: (1) determine how loyalty cards build relationships between supermarkets and consumers, and (2) understand the key features that consumers look for in loyalty cards. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting the research, including the sampling strategy. The results of the primary and secondary research are then presented. Research concentrates on Tesco Clubcard and Sainsbury's Nectar Card. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations. Proposal matching this dissertation is also available on our website under the name: C/M/650. PROPOSAL. Loyalty Cards: building relationships between Supermarkets.