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Other Papers on :Media

Other Papers on :Marketing and Advertising Strategy

C/M/639. Bollywood: Selling Indian Movies in the West

(2007, 2900 words)

The paper looks at marketing strategy of Bollywood films under an internationalisation perspective evaluating their current marketing position, identifying the company's strengths, weaknesses and threats, discussing what can be learned from Hollywood, etc. Strategies for marketing two new Bollywood movies are outlined considering the contingencies and the response to them.



 
   
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