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Other Papers on :Marks and Spencer

Other Papers on :Marketing Communications

C/M/630. Marketing Communications of Marks and Spenser

(2007, 4200 words)

The paper examines various aspects of marketing communication which could be applied by Marks and Spenser (M&S). Previous studies on marketing communications are reviewed; a brief overview of the M&S organisation is given. Five marketing communication strategies are discussed suggesting recommendations for the company management.
 
   
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