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Other Papers on :Carphone Warehouse

Other Papers on :Strategic Marketing Analysis

C/M/629. Carphone Warehouse: Marketing Analysis

(2007, 3600 words)

The paper addresses the issues of marketing in the company Carphone Warehouse (CPW) with the focus on the function of human resources management, its impact on the marketing function and implications for the firm. The HRM theory is reviewed with reference to CPW. The impact of research developments on CPW is considered discussing the change in the relationship between human resources and marketing.
 
   
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