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Other Papers on :Culture Dissertations

Other Papers on :Marketing Dissertations

C/M/610. Research Proposal. The impact of cultural factors on international marketing

(2007, 3100 words)

The proposal offers a framework for conducting research into the impact of culture on marketing. Definitions of culture are given highlighting various dimensions of this complex notion. The cases of cultural impact on consumer behaviour are reviewed. The methods of research are identified presenting argumentation for the use of the qualitative philosophical paradigm and secondary analysis of qualitative data.



 
   
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