C/M/606. Issues in the Service Delivery Management: Case study of EAT.

The paper explores the issues related to service delivery management with a special focus on the service quality, customer perception, brand image, market segmentation and market positioning. Literature on these topics is reviewed to develop the theoretical understanding of these issues. A case of medium-sized fast food retailer EAT is analysed to explore the practical relevance of these ideas. The analysis proved that the above mentioned aspects of business management played a key role in the sustained expansion and continued success of EAT. All data used for this paper is obtained through secondary sources using the library for books and literary journals. All sources used are peer reviewed and academic in nature.