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Other Papers on :Relationship Marketing

C/M/600. Relationship Marketing: Analysis of Commitment-Trust Theory

(2007, 4500 words)

This paper analyses the research paper 'The Commitment-Trust Theory of Relationship Marketing' highlighting the main points of the research and discussing its shortcomings. The study is structured to review different sections of the research paper, and concludes with an overall review of the paper.
 
   
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