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Other Papers on :Endsleigh Insurance

Other Papers on :Marketing Communications Plans

C/M/596. Integrated Marketing Communications strategy for Endsleigh Insurance

(2007, 1300 words)

This paper offers a six-month's marketing communications plan for the UK leading insurer Endsleigh Insurance, which is targeted at students. The study focuses on examining both internal and external factors of Endsleigh Insurance and discussing the issues of their marketing communications.



 
   
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