C/M/580. Ferrari Ï Management and Change

The paper is based on the review of the work 'Transforming the Prancing Horse Ferrari 1950-2004'. The paper describes the transformation of Ferrari F1 team from 1950 through 2004. The focus is on the reinvention of Ferrari after the 1990s that transformed it to a winning force in the early 21st century. The paper focuses on the history of Ferrari since its inception and the changes in its management, its strategy, its racing cars, drivers and team. The reasons why Ferrari was not successful at certain periods of time and successful at other periods of time are analysed.