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Other Papers on :International Culture

Other Papers on :Marketing Research

Other Papers on :International Marketing

C/M/576. The impact of cultural factors upon the design and interpretation international marketing research

(2007, 3000 words)

This paper discusses how cultural factors may impact the marketing research process. Hofstede's cultural dimensions are first introduced, followed by discussion of cultural issues in international marketing research process. The paper supports theory by some examples from the automotive industry
 
   
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