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Other Papers on :Hospitality, Travel and Tourism Industry

Other Papers on :Consumer Behaviour

C/M/567. Consumer Behaviour toward Leisure Hotels in the UK

(2007, 9200 words)

This study is focusing on exploring the factor affecting buying decision making of the leisure hotel services. The study has focused on the leisure hotel industry in the UK. It also provides the information on the business atmosphere of leisure hotel industry in the UK. The theories of consumer behaviour have been provided. The recommendations to help hotels stay competitive and survive in the market are also discussed. Some important theories, such as consumer behaviour and marketing mix have been applied to the study.
 
   
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