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Other Papers on :Marketing Plans

C/M/558. Marketing Plan for Nonexistent Product or Service: Hermes mobile

(2007, 2000 words)

This study is focusing on developing a marketing plan for Hermes mobile network which is a nonexistent mobile service. Hermes is a mobile network that only offers pay as you go phone service with the combination of monthly contract phone benefits. For example, customers can purchase insurance for their mobile handsets and they can get 200 up to 500 free minutes any time any network when they top-up £20 and £25/month. The study consists of investigating the competitiveness of Hermes network service by applying relevant business theories and concepts, including PESTEL and Porter's five forces.
 
   
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