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Other Papers on :Clothing and Apparel Industry

Other Papers on :Consumer Behaviour

C/M/556. Consumer Decision-Making Process in Branded Apparel Buying

(2007, 1000 words)

This literature review looks briefly at issues surrounding branding and its importance for the company, as well as on concept of consumer behaviour, stages of decision-making process and factors influencing it in branded apparel (clothing) buying. It touches upon the important factors that are specific to apparel buying behaviour and contains references to some resent academic papers on this subject.
 
   
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