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Other Papers on :Lufthansa Group

Other Papers on :Marketing Planning and control

C/M/550. Lufthansa Conference Plan: 'Customers Ï Who are they and what are they thinking?'

(2007, 1600 words)

This paper considers the planning of conference entitled 'Customers Ï Who are they and what are they thinking?', hosted by the Lufthansa, the German airline. 3 alternative London venues are considered according to a set of defined requirements, and one is chosen from these to host the event. Following this, and a budget is drawn along with a framework for assessing the event's success.
 
   
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