C/M/549. Marketing Environment of Tesco

This report has been aimed at understanding the turbulence in the marketing environment of Tesco Supermarkets, which is the largest food retailer in the UK, operating around 2,318 stores worldwide. The report has been divided into a core and peripheral parts. The core is concentrated on changes in the market environment and the role played by the macro-environmental indicators in influencing the market mix adopted by the company. The peripheral parts discuss use of open systems like e-commerce and the impact of natural environment on the marketing activities of the company.