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Other Papers on :Lufthansa Group

Other Papers on :Relationship Marketing

C/M/548. Customer Relationship Marketing: Lufthansa Passenger Transportation

(2007, 1500 words)

The report is based on a relationship marketing analysis of the Lufthansa Group. It would identify the various stakeholders of the Lufthansa group and analyse the different aspects of CRM in the Lufthansa Passenger Transport. The report also discusses the tactics adopted by Lufthansa to create a loyal customer base through various strategies of CRM. In the concluding section, the author would make suggestions which could improve the relationship marketing at Lufthansa Group.
 
   
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