C/M/521. Women's Library: Retail Marketing Mix

This report has been commissioned by Women's Library, part of London Metropolitan University to produce a retail marketing mix plan for selling different merchandise at the library. The plan has been focused at there major categories of merchandise i.e. nick-nacks; merchandise supporting library's collection; and destination gifts. The researcher has visited Victoria and Albert Museum, Geffrye Museum, and Museum of Domestic Design and Architecture (MODA) to collect primary data, while has used industry reports, magazines and journals for audited secondary data to undertake this report.