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Other Papers on :Marketing Dissertations

Other Papers on :Customer Satisfaction (CS)

C/M/497. Proposal. Customer Satisfaction in Restaurants in the UK

(2007, 1600 words)

This is a research proposal on customer satisfaction among visitors at different South Asian London restaurants in the UK. The three restaurants chosen here are Indian, with reasonably priced meals and located within central London so the number of visitors at these restaurants is quite high, especially during weekends. Questionnaires will be distributed to the customers who will be requested to complete the questions dealing with their satisfaction levels on various aspects of the restaurants. 200 such completed questionnaires will be obtained and this can take at least 1-2 months, within which all data are expected to be collected. Results and findings of the study will be provided along with the recommendations provided to restaurant owners and managers to improve or change their services in accordance with customer expectations and satisfaction levels.



 
   
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