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Other Papers on :Marketing Environment

C/M/486. The Role of Marketing in Organisations

(2007, 3000 words)

Ever listen to a group of professionals share their thoughts about 'marketing'; you might be amazed at the various shades to which the concept is treated. Perhaps what it is most surprising is how marketing is likened to advertising and sales, which is a misconstruction. The proliferation of new media technologies has added to the complexity of the concept. It is against this backdrop that this report examines the role of marketing and marketing strategies and how emerging technologies and media are changing the landscape of marketing.
 
   
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