C/M/469. MarkStart: Marketing Strategy

This report has been aimed at producing a strategic plan for the company 'U' in the practice industry of MarkStart that competes in the Sonite and Vodite industries, which are two types of durable goods for customers living in fictitious industrialized country of 250 million inhabitants. The objective of this report includes an analysis of the external and internal environment of the company during the 7th year of its operations and to propose a feasible strategic route forward. There have been some major reforms in the industry that can become enablers or disablers for the company and needs to be studied in detail.