C/M/468. The Exotic Juice Company Marketing Communications Plan: environment and competitor analysis.
(2007, 2700 words)
This paper is a marketing communications plan for The Exotic Juice Company to launch their new brand into its market. The micro, macro and competitive environment is analysed to determine strategy, tactics and develop a budget. The marketing communications plan is intended to help build confidence in the brand, attract customers, and encourage purchase and repurchase through the use of TV advertising, extension of distribution networks, discounting and sampling.
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