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Other Papers on :Advertising

C/M/461. Advertising in Socialist Countries: The Case of Russia

(2007, 1100 words)

This short paper examined the changing nature and purpose of advertising in Russia since 1917. It highlights the growing importance of the field and its transition from propaganda instrument to economic and political tool. At the same time, it stressed the cultural and socialist bent that still have a significant influence on advertising behaviours and attitudes.
 
   
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